Monday, November 30, 2009

The Tiger Saga: What He Could Learn from Michael Phelps

Welcome back to The Sports Ace, where the Vikings just keep on winning... :)

You've all heard by now about the Tiger Woods kerfuffle, so I'll spare you the recap. A lot has already been said about how Tiger and his PR team have blown this one...I would agree with that sentiment. None of us know the truth, and it's possible the guy is just trying to protect his family - or that he just doesn't care. Still, he owes the world, the sponsors and the legion of fans responsible for his incredible wealth an explanation. So now, being that Tiger's puckering up tighter than a snare drum and pulling his version of a "no comment" response, what's the best course of action for him to take?

We need look no further than the Michael Phelps situation a few short months ago for guidance. You'll remember he was caught on camera having a little too much fun at a house party, and it turned into a full-fledged PR crisis. And when the photos went public...he came out, ate crow, offered an honest explanation, took all questions and sincerely apologized. And...if you haven't noticed (and you probably haven't, because this crisis was handled very well), Phelps has moved on, and he's pretty much been forgiven for his mistake in the vicious court of public opinion. Crisis PR at its finest.

So what did Phelps do well that Tiger can do?

1. Stop avoiding the spotlight, call a presser and answer some questions. Yesterday. It doesn't matter quite as much what he says - although the truth would be great. It matters more that he faces the music, allows people to connect with him and offers an honest account of the situation and his feelings.

2. Let the media in...a little bit. Tiger has been known for keeping his personal affairs completely to himself, and that's surely his right. But in a situation like this, it gives the public no basis for comparison when judging his character. It might be a strong play for him to give ESPN, 60 Minutes or somebody else an exclusive interview filmed inside his house, with video of his family. Let people see the man behind the domination. I'm not saying he has to become Terrell Owens. But Phelps? Alex Rodriguez? Andre Agassi? When they faced trouble, they went out and did interviews with the big dogs and told their story.

3. Audit (and maybe tweak) your TSR (Tiger Social Responsibility) activities. Taken from the popular corporate PR term corporate social responsibility, this refers to the work Tiger does in the community and the good work he does with his wealth for those less fortunate. Of course, Tiger has his own Foundation, and he's struck partnerships with companies who sponsor events, golf tournaments, etc. Tiger shows up, says all the right things, etc. But lately it's starting to come out that he doesn't exactly go to the lengths that others with his stature do - or that other legends of golf have gone. And when he does, he doesn't always project the right attitude. It couldn't hurt to do more for kids to learn and experience the game of golf, and do it with a smile on his face.

These all would be helpful to Tiger as he goes forward in this accident mess. But I think most people would agree that he simply needs to do something...and fast. What do you think?

I'm out like Lawrence Frank.

5 comments:

Anonymous said...

一葉晴貼圖區,影音視訊聊天室,玩美女人,免費視訊,ut 聊天室,美女寫真,微風成人,玩美女人,同志交友,成人卡通,援交友留言,免費視訊,美女影片,情色視訊,伊莉成人,成人光碟,tt1069同志交友網,85cc成人片,新人淚成人色網,日本美女寫真集,免費聊天,聊天室080,999成人性站,av成人網,情色貼圖區,情色論壇,成人聊天室,視訊美女,同志貼圖,成人視訊,視訊交友90739,視訊聊天室,比基尼泳裝美女,杜雷斯成人,色情影片,免費視訊,交友戀愛進行室,玩美女人,美女交友,正妹時鐘,

Anonymous said...

Good day !.
You may , probably curious to know how one can collect a huge starting capital .
There is no need to invest much at first. You may start to receive yields with as small sum of money as 20-100 dollars.

AimTrust is what you need
The company represents an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

It is based in Panama with offices around the world.
Do you want to become really rich in short time?
That`s your chance That`s what you desire!

I`m happy and lucky, I started to take up real money with the help of this company,
and I invite you to do the same. If it gets down to select a proper companion who uses your funds in a right way - that`s the AimTrust!.
I take now up to 2G every day, and my first investment was 500 dollars only!
It`s easy to start , just click this link http://buzihupohy.freecities.com/lygufat.html
and lucky you`re! Let`s take our chance together to become rich

Anonymous said...

A little off topic, Guys... I have a question. A week ago I looked at this site:
[url=http://www.rivalspot.com]Rivalspot.com - Xbox Live Tournaments[/url]
They say you can play online Football game tournaments on any console for cash... had anyone tried that before? Looks like a cool idea...
Are there any other sites where you can play sports games for real moneys? I Googled and found only Bringit.com and Worldgaming.com but it looks these guys don't specialize in sport gamez. Any suggestions?

Anonymous said...

A little off topic, Guys... I have a question. Yesterday I discovered this site:
[url=http://www.rivalspot.com]Rivalspot.com - Ps3 Live Tournaments[/url]
They say you can play online Nhl2k game tournaments on any console for cash... had anyone tried that before? Looks like a cool idea...
Are there any other sites where you can play sports games for real moneys? I Googled and found only Bringit.com and Worldgaming.com but it looks these guys don't specialize in sport gamez. Any suggestions?

Anonymous said...

台灣正妹成人影城線上成人影城貼圖片區交友菁英1對1交友菁英1對1百分百成人圖片情色小說摯愛中年聊天室正妹牆強力版正妹交友金瓶梅視訊聊天免費聊天交友真想美色色網38ga成人網38ga成人UT視訊交友免費聊天成人視訊美女交友